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HEY THERE

I'M DAVID!

Or Dave. An award-winning creative designer with 10+ years of agency experience as a graphic designer and extensive expertise as an illustrator and motion designer, I bring a lifetime of creative passion. Raised in Philadelphia and seasoned in the greater New York area, I’ve worked with renowned brands like FedEx Office, PepsiCo, Hewlett-Packard, and JBL. My drive centers on creating fresh, bold ideas while always digging into the “why,” making sure every design choice has purpose and every concept delivers. I’m constantly learning new skills, from 3D software design to pushing the limits of AI-driven creation. Though mildly terrified of a Skynet future, I’ve fully embraced AI as an everyday tool to help get the job done smarter and faster.

I consistently deliver strong concepts that resonate with clients while balancing bold creative thinking with strategic intent. I’m equally comfortable leading high-level concepts as I am refining the tiny details that make creative work feel polished and alive.

When I’m not designing, you’ll find me drawing, tackling furniture projects, watching movies as a dedicated movie buff, indulging in Game of Thrones, and, most importantly... enjoying the memes.

If you're on the lookout for a true jack-of-all-trades, let’s connect!

THE JOURNEY

SENIOR ART DIRECTOR  ||  TRACYLOCKE, MAR 2022 – CURRENT

Currently developing transformative email and social content, along with conceptual brand refresh ideas for FedEx Office, La Madeleine, and JBL. Previously produced eye-catching retail displays for Samsung Home Entertainment and Appliances

ART DIRECTOR  ||  TRACYLOCKE,  APRIL 2013 – SEPT 2017

Worked under Senior Art Directors and ACD to design and brainstorm for Pepsi Foodservice and Gatorade in creating 360o activation pitch slides, promotion campaigns and more

FREELANCER  ||  D4 CREATIVE GROUP, JAN 2012 – APRIL 2012

Freelancing for one of Philadelphia’s Top 10 advertising agencies. Designed and assisted with developing web graphics, billboards/ OOH, corporate identity and branding

SENIOR DESIGNER  ||  TRACYLOCKE, SEPT 2017 – MARCH 2022

Worked with 3D artist, writers and sketch artist, to design retail activations, small and large format displays, and key visuals for Pepsi Beverages, HP, Starbucks and Lego

STUDIO-PRODUCTION ARTIST  ||  TRACYLOCKE, 2012 – 2013

Taking creatives’ final artwork, rebuild to high-resolution, and/or build additional elements ready for release and print

THE SKILLS

ADOBE CREATIVE SUITE: PS, AI, ID, AE

EXPERT

KEYNOTE, POWERPOINT, CANVA

PROFICIENT

BLENDER, MAYA 3D, SPLICE

WORKING KNOWLEDGE

Experienced in junior management and collaborating with 3D/Creative imaging artist
Adept in video softwares, editing and storyboarding
Brings valuable illustrative sketching abilities
Proficient in mocking up semi-realistic display visuals and photo retouching

Working knowledge in coding HTML, CSS and JQuery

THE AWARDS

AMERICAN ADVERTISING AWARDS  ||  DALLAS TX - 2024

Silver Addy, Campaign, FedEx Office Holiday Social Campaign

Silver Addy, Consumer Campaign, FedEx Office Holiday Campaign

TRACYLOCKE AGENCY AWARDS  ||  WILTON CT

Behind The Scenes Award | 2023
Forward Momentum Award | 2016

THE SCHOOLING

UNIVERSITY OF THE ARTS, ART AND DESIGN

PHILADELPHIA, PA | MAY 2011

Bachelor of Fine Arts degree in Graphic Design

WAY-FINDING SYSTEMS WORKSHOP

PHILA, PA | SPRING 2010

Guided by Virginia Gehshan, Principal of Cloud Gehshan & Associates to redesign the Penn Museum of Archeology and Anthropology way-finding

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